How brands are rethinking their media model and who are the key players?
![](https://ex4.fr/wp-content/uploads/2024/01/DALL·E-2024-01-06-09.25.49-A-highly-stylized-conceptual-representation-of-a-media-model.-The-image-features-a-sleek-modern-digital-camera-symbolizing-traditional-media-juxta.png)
According to a recent R3 research, media tenders in Europe between January and October 2023 increased by 14.3% in volume but decreased by 6.6% in value. Brands would therefore pitch more but for a lower amount. How can we explain such an inverted trend ? From media pitch to full-funnel pitch Brands are all looking […]