4 takeouts from the latest AdForum London Summit

We took part in the latest edition of the AdForum Summit, held in London from 6 to 9 November. A targeted event, bringing together consultants from all over the world and executives from around twenty agencies and key players in the industry. What are the main takeouts from this edition? During these 4 days, we […]

Does communication is doomed to pollute?

Nicolas Gondeau has a rich career of 25 years in communication. In 2016, he created the consulting firm The Observatory International, to support major international accounts in organizing their resources to boost their marketing execution capacity.
A question then appeared to him as obvious: how can agencies contribute to the responsible communication of their clients? Far […]