About us
- Excellence: the experience of our consultants and partners means we get our clients to more efficient solutions, more quickly.
- Innovation: we invest heavily in proprietary technological solutions to make our methodology even stronger.
- Impartiality: our business model is 100% client oriented. We take no fees from agencies which ensures we find the best solution to meet our clients needs, with no conflict of interest.
Services
1
Explore the market
- Industry state-of-the-art
- Peer benchmarks
- Peer-to-peer seminars organisation
- Key players identification & mapping
2
Express brand strategy
- Strategic roadmaps definition
- Action plans structuration
- Direction positioning
- Internal and external narratives
3
Execute with the accurate resources ecosystem
- MarCom models design
- “Make or Buy” strategy definition
- Agency search & selection
- Client / Agency relationship monitoring
- Capabilities & Resources optimization
- Marketing management trainings
4
Excel via technological solutions
- EX4 Agency Search™
Leadership team
Nathalie has over 20 years’ experience in the marketing and communications sector. She started her career in 2004 at the Renault Group in Spain. First, she was in charge ofconsumer intelligence. Then, she integrated the group’s Worldwide Marketing Direction, where she worked on the global advertising strategy, production, and coordination. In 2010, she joined Publicis Group as head of Renault coordination, first in South America (based in Brazil) and then at a global level (based in Paris). In 2017 she joined The Observatory International where she was the Managing Director until 2023. Nathalie speaks four languages (FR, SP, PT, EN), is a graduate of Paris Dauphine University (MSG), holds an MBA in Strategic Management (Universidad de Belgrano – Buenos Aires), is an auditor of the 79th cycle of Economic and Strategic Intelligence at IHEDN and is in the process of certification at the Ecole Polytechnique Executive Education to be a consultant in sustainable performance. Within EX4, she will be strongly involved on strategy expression, state-of-the-art, peers’ benchmarks, key players mapping, agency models definition, RFI, RFP and workshop facilitation.
Testimonials
“The team supported us to carry out our media agency tender. We had the accurate talents around the table to accompany us both from a technical and financial perspective. Special shout out for the high-quality support of Nathalie, very professional, committed and rigorous”
Béatrice GODINEAU
SNCF Voyageurs Head of Brand & Prospective
“Nathalie and Laetitia helped us clarify our positioning and governance within the complex organisation that is Moët Hennessy. Their strategic vision, professionalism, commitment and benevolence have allowed us to better define & structure ourselves and thus accelerate our ambitions”
Sandrine SOMMER
Moët Hennessy CSR & Sustainable Development Director
“SidLee has participated in several tenders orchestrated by Nathalie and Nicolas. On the market, there are few consultants who know how to combine a detailed understanding of our business, a strategic approach, a rigorous method and professionalism as they do. What’s more, their 100% client-oriented responsible business model undeniably makes a real difference!”
Johan DELPUECH
SID LEE Paris President & co-founder
“The team led by Nathalie and Nicolas demonstrates a great deal of expertise and remarkable precision on a wide variety of issues. Their knowledge of the market and its key players is a valuable source in a rapidly changing environment.”
Nejma DE SAINTE MARIE
Moët Hennessy Marketing & communication Senior Purchasing Manager
“Nicolas and Nathalie have a truly modern vision of marketing operating models. An approach that mixes strategy and clear implementation, which is essential for the organization of a tender, with the role of the agency in the current and future ecosystem. Their methodologies are very sharp and their knowledge of the marketing sector allows them to be very effective.”
