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Make brands robust by empowering marketing execution capacities.

About us

We are an independent global management consultancy dedicated to making Brands more robust by facilitating their strategy expression and empowering their marketing execution capacities.
  • Excellence: the experience of our consultants and partners means we get our clients to more efficient solutions, more quickly.
  • Innovation: we invest heavily in proprietary technological solutions to make our methodology even stronger.
  • Impartiality: our business model is 100% client oriented. We take no fees from agencies which ensures we find the best solution to meet our clients needs, with no conflict of interest.

Services

1

Explore the market

  • Industry state-of-the-art
  • Peer benchmarks
  • Peer-to-peer seminars organisation
  • Key players identification & mapping

2

Express brand strategy

  • Strategic roadmaps definition
  • Action plans structuration
  • Direction positioning
  • Internal and external narratives

3

Execute with the accurate resources ecosystem

  • MarCom models design
  • “Make or Buy” strategy definition
  • Agency search & selection
  • Client / Agency relationship monitoring
  • Capabilities & Resources optimization
  • Marketing management trainings

4

Excel via technological solutions

  • EX4 Agency Search™

Contact

Nicolas Gondeau
Ex4 co-founder and CEO
Nicolas spent most of his career in digital marketing and communications. He began his career at Yves Rocher Montréal as product manager. He returned to France in 2000, where he held various management positions at digital agencies such as Omnicom (Tribal DDB) and Publicis (DIGITAS LBi). In 2010, Nicolas was elected vice-president of the Association of Consulting & Communication Agencies (AACC). In 2011, he left DIGITAS to join Uniteam as associate managing director. He became a lecturer at Sciences Po Paris later that year. In 2015, he joined The Observatory International. Nicolas has a master’s degree in economics and another in Marketing and Communication. Within EX4, he will be strongly involved on agency search and selection, RFI, RFP, remuneration models definition, agency models implementation…

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